If you are attending live webinars each month or joining your colleagues from across the globe for an annual team meet-up using Zoom or Microsoft Teams. Or even attending your favourite yoga class online; you are part of the ‘digital – the new normal’ ecosystem.
The concept of virtual trade shows is nothing new to us, but technological advancements such as Artificial Intelligence (AI)-based search functionality, real world-like booth design, and real-time interactions are changing the face of the trade show industry. We agree that the charm of face-to-face interaction will never fade away, yet virtual trade shows are making a place for themselves. A recent report by Centre for Exhibition Industry Research (CEIR) suggests that 86% of participants feel that virtual events are here to stay in the post-Covid era.
WTiN believes that Innovate 2021 should be a necessary part of the textile & apparel value chain’s marketing mix as a go-to lead generation tool. The ‘digital-first’ approach offers flexibility, sophisticated visitor tracking, enhanced networking opportunities, added knowledge sharing, significant ROI and, of course, reduced carbon footprints.
In our next post we will share our tips on what textile & apparel industry marketers need to consider in order to make effective use of the Innovate 2021 lead generation tool.